Charting a blueprint: recasting Chelsea’s one billion spending spree

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Charting a blueprint: let’s recast Chelsea’s one billion spent since the takeover.

The angle of this take will be at the intersection of squad building, player analysis and coaching.

  • Player analysis: the set of skills to compete in games, how good is it, does it align with the demands of the league

  • Squad building: how to provide the man who picks the lineup, reasonable interchangable options without turning starting XI into a sick whack a mole challenge

  • Coaching: how to assemble players together


I am going to rely on the McLachBot scouting tool.

The Market Value (MV) is an educated guess based oon how the selling club is run.

Salaries, when mentioned, are sourced on capology, and are meant to provide a ballpark.


Each sector will be looked at, in terms of players brought in / departures

In terms of player departures, I will not mention senior players who left after joining Chelsea. I will however point at the options Chelsea had in house

The player pitch is meant to be impactful, and not throrough

We’ll then decide whether to #TrustTheProcess or #FlushTheProcess


  • THE PROJECT

  • SQUAD BUILDING 101

    • Resource allocation

      • Theoretical squad design

      • Theoretical salary structure

      • Implementing the salary structure and practical leeway

      • The outlook of a squad template

  • GOALKEEPERS

  • DEFENDERS

    • Left back

    • Centre back

    • Right back

  • MIDFIELDERS

    • Distance management and associated challenges

    • Shorten distances, for who, what for

    • Speed dating minute pitch

    • Find a girafe, why, what for

    • Football’s vernacular language to decypher

    • LMFAO since when you judge a midfielder on goals

    • Litterature behind the front 3

  • ATTACKERS

    • MSF: Mané Firmino Salah

    • Crashing the box

    • Expected shiver (xShiver)

    • Foundations or penthouse

    • Profiling the attack

      • LEFT WINGERS

      • RIGHT WINGERS

      • PLAYMAKER

      • STRIKER

    • THE ROLE OFFSET

THE PROJECT

Whilst the exact nature and ambition of the project can only be second guessed from what we think we know rather than anything remotely looking like a clear explainer (conference tidbits aren’t a thing), some of it is also pretty new as much in terms of personel turnover and raw amount of money spent.

In a nutshell, we don’t know. We’ll nevertheless keep in mind that in general terms, there was no sugar daddy anymore filling in to balance the books. In such a situation, clearing out the wage bill seemed necessary in order to re-invest differently.

A club project, with a multiclub model is a vast area to comment on, so we’ll stick with these questions

  • What is the end game? Sell once they play well enough to draw offers superior to their remaining book value?

  • Sign talent on “low” wages, long contracts; how much reassurances have we got to make sure they can improve by coaching and playing time, whilst delivering something else than 12th place mediocrity?

  • Taking advantage of the new GBE criteria (4 spots) surely has to prevent having to revert to signing a 26 year old 3rd choice goalkeeper?

  • How do you turn profit on a 30 million player that doesn’t play (well)? And how many times can you sell lemons to other clubs before the aliexpress dropshipping gets called out?

  • Where are the “young talent” meant to play, accounting for FIFA’s 6 loan restriction from 2024 (and 3 from the same club)? Buy more clubs?

  • What happens with lemons that don’t turn good? How many head coaches get sacked before the sunk cost fallacy stops being a thing? Whose “expertise” is on the line first?

  • Balance the books with Academy graduates, but what is the pathway to make sure the up and coming Academy grads get the minutes Mount, Tomori, Abraham got for Chelsea in Champions League that made them (WIN THE CHAMPIONS LEAGUE) and attract offers between 30-50 million when deemed suplus to requirement (PURE FFP PROFIT)? Fabio Borini, 162 minutes at first team level was sold for 0.3 million back in 2011.

  • How can we make sure these players aren’t replaced by bang average signings that don’t move the needle on the pitch but thankfully and incidentally re-uniting with former work colleagues? Still a better love story than Twilight.

  • Is there any coaching veto to that air-conditioned squad building, especially when to account for stuff nobody thinks about (like second ball, headers and gamemanship), that won’t always be succesfully circumvented by 4 CBs or winding up players (that only end up picking 30 bookings for dissent by Boxing Day)

  • Where does the money come from once all the family jewell (academy players) are sold on a stall, the PL2 team sees 20 million Deivid Washington only running one-way and jumping over tackles, and Lyon send Diego Moreira back to London via Easyjet after failing to make the bench at rock bottom Lyon? A shirt sleeve sponsor?

There’s the project, and the people tasked to deliver it on and off the field.

#TheProject can’t possibly include “keeping a few spare bucks to light on fire with João Félix’s loan to cosplay Wout Weighorst” once the team is bang on every mid table metric including the league table halfway through the season. Or sell Lewis Hall for 5 million after a season without playing whilst Cucurella disappoints in another “fresh start” given by the half a dozen people tasked th name a lineup already.

Why did we get here, and was it a neccesary step?

Not everything has been *bad*, but a significant amount of questions remain unanswered.

SQUAD BUILDING 101

Naming a team on the week end is at the interface of: training and squad building.
Get players to play together, and these players are remunerated for their exploits (including foul throw-ins).
Every club has a spending limit, if not absolute, in terms of how much they can spend in a specified timeframe (or allegedly).

These are the key takeaways

  • Sir Alex Ferguson said that a team could get away with 1 or 2 passengers every week, but not more than that

  • Sir Alex Ferguson can recall on both hands the amount of times he had 11 players playing in unison over his illustrious career

  • Train the team properly, and avoid non-contact injuries over 10 days that prevent continuity in lineups. Contact injuries and non-contact injuries <10 days are part of the game.

In terms of resource allocation

Theoretical squad design

  • A playing squad is 20+2 goalkeepers. Can stretch to 25, accounting for 3 (different) young players who make up the numbers

  • A theoretical repartition is 8-8-8:

8 starters, 8 backups and 8 squad players.

  • STARTERS are the matchwinning talent identified on an open market, who move the needle and impact results: Hazard, Sterling, Kanté.

  • BACKUPS are the players that allow the previously mentioned to be in the best position to do so. Azpilicueta, Gallagher, Chalobah, Broja

  • SQUAD PLAYERS are the players that allow training sessions to be competitive and intense, because their performances in training and minset is focused on giving the best version of themselves everyday: Emerson, Malang Sarr, Marcus Bettinelli

Players mentioned here are only nominal examples in order to illustrate.

Theoretical salary structure

  • STARTERS are the ones you put the money on. Once they’re identified, pitch the best project (and best remuneration) to attract them. And yes, that means some big fat commssions somewhere on the way.

  • BACKUPS are supposed to be on the league’s average salary per position, and be rotation players for the top 10 and starting for bottom 10 teams.

  • SQUAD PLAYERS are fundamental and need to be on the right wavelength between turning up to pick up a paychek and knocking on the manager’s door with a dubious self evalutation of their own abilities (or some innovative complot theories) every Thursday after the bib vs non bib 11v11.

Implementing the salary structure, and the practical leeway

Paying elite salary to elite talent makes sense, nobody good enough will accept to earn less than he would elsewhere.

Paying elite salary to squad players or backup is just shambolic, soil-less squandering of resources.

That being said, the other practical truth of squad building is that the best advice to any football player growing up supporting a club is to never play for them, because they’re going to get paid below value and accept it because they love the club (or are settled in the city etc)

That’s how football works, and does or could take advantage of more often.

The outlook of a squad template

Elite academies are meant to produce the second aplenty. Be a backup to a title winning team. That’s Manchester United under Ferguson.

You’re Wes Brown or you have a top career in the Football League (or both)

Big academies have reasonable pull (or liberal interpretation of FIFA’s rule wrt international transfers) and can also identify the Bellingham, Mbappé, Hudson Odoi or Musiala (or Nathan Aké) of this world to get them in the loop.

If that happens every couple of years, good for them

A squad needs to be

  • 30% (8 players) of elite matchwinning talent – external or internal if you’re lucky to have and nurture them in house (Saka, Hudson-Odoi)

  • 30% (8 players) of league level players – that have to be internal options unless for some reason you cannot produce a left back (Chelsea 1995s -2005s?). Conor Gallagher

  • 30% (8 players) that – for any non unserious footballing institution are either very young and meant to become 1. or young and meant to be 2. whithin a year.

Once you connect dots together, you’ll figure out that the squad can effectively be 60% homegrown and 30% outside.

One perspective is that is strengthens the bond between a fanbase and the club’s playing squad.

Another perspective for people who think about MONEY and RETURNS is that it allows you to focus the spending on one third of the team and UNDERPAY the remaining 60%.

And I am flabbergasted at the sheer level of stupidity in football that let people in charge be willingly talked into not building their squads like that.

Because if you don’t like your club nor like money, what exactly are you doing here.

That’s it. Overpaying 29 year old dross that incidentally played under your manager in two different clubs already (you’re the third. Couldn’t write a script like that etc etc…)

Congratulations, you’re a donut.


Because Chelsea live (and will die by) the 9 they finally need to sign for whatever money he’s asking, the general theme of this blueprint is to imagine how much money can be poured into the fantasized Osimhen bucket.

And if Osimhen’s not quite your thing, then the next one might be.

But that’s the energy.

GOALKEEPER

in: Sanchez Petrovic

out: Kepa, Mendy

Pitch:

  • Able to claim crosses

  • Able to distribute long to bypass PL team’s wild approach to pressing

  • Don’t make mistakes in possession (acknowledge when the long and short option is or not on)

  • Long arms to catch the ball even off balance

  • Reasonable game model demands on GK commands an adequate transfer fee

GK: Alban LAFONT – 1999

300 pro games at 24, trophy winning club captain, no nonsense 6ft5 goalkeeper with unspectacular efficiency that will win points for his team.

MV: 10-15 million

GK: Yehvann DIOUF – 1999

Efficient dynamic and commanding 6ft3 goalkeeper, influential in his team’s 15 clean sheet season – boasting a better save % than Edouard Mendy in 2018/19 for the same Stade de Reims.

MV: 15-20 million


This cross handling metric has been developped by @ChicagoDmitry

New Metric – A Slightly Better Cross Handling Percentage for keepers than provided by fbref Methodology:

crosses handled – any ball either collected by the keeper or punched away within the 6 yard box only crosses completed – any cross into 6 yard box completed to opposition

Crosses Handled % = crosses handled / (crosses handled + crosses completed) Reasoning: Focus on 6 yard box restricts us to an area where a keeper is expected to be aerially active. Removing any crosses intercepted by defenders focuses only on what the GK had chance to handle

On this metric;

  • Robert SANCHEZ would have 26% in 2023-24 for Chelsea

  • Alban LAFONT would have 40% in 2022-23 for FC Nantes

  • Yehvann DIOUF would have 31% in 2022-23 for Stade de Reims

GK: Đorđe PETROVIC – 2001

Signed for 14 million backed with the reputation of being one of MLS’ best goalkeepers, Đorđe Petrović is a significant contribution to break the wall that is gatekeeping (and bigotry). A wall that Edouard Mendy already broke a few years ago.

Football’s biggest challenge is access to opportunities, not galaxy brain short goalkicks.

There is no reason why the global talent pool can’t be scoured in the era of information, and Đorđe Petrović is proving his worth since his inclusion in the team